Lithuania and Moldova are well known for the rich cultural heritage located in beautiful natural surroundings, a traditional cuisine and a deeply rooted folk tradition. The focus on environmental and social sustainability in combination with our cultural heritage is unique and can help us avoid mistakes leading to over tourism and degradation of nature and other negative impacts on the local societies.Thanks to the opportunity presented by the EU4Business: Connecting Companies, Lithuanian Association of Hotels and Restaurants (LHRA), Moldovan Technology Transfer Network (MTTN) started cooperation to foster sustainable tourism sector initiatives both in Lithuania and Moldova, to promote their visibility and number of incoming tourism.The main pivot of the project became tourism business visits to Moldova and Lithuania and possibility to open up new cooperation and sharing experience.#Eurochambres #EU4BCC #EU4Business #Sustainable #tourism #study #visit #Lithuania #Moldova #project