Description
A Lithuania-based creative studio active in the cultural and creative industries has developed a scalable concept for thematic cultural routes integrating contemporary art, place-based storytelling, and smart tourism infrastructure.
The concept is designed to activate public and tourism spaces through curated artistic installations connected by structured narrative routes. Each implementation is rooted in local cultural identity, highlighting regional history, myths, contemporary artistic voices, and community narratives. The model increases the visibility of local artists while offering visitors meaningful and layered cultural experiences.
The route structure integrates physical artistic elements with a dedicated smart tourism platform enabling immersive digital storytelling, interactive route mapping, and international visibility. Each implementation is embedded within an existing scalable digital travel infrastructure that supports global discoverability, audience engagement, and coordinated communication strategies.
This integrated approach ensures that the cultural route extends beyond its physical location and becomes part of a broader international storytelling network. The model strengthens marketing reach and creates long-term visibility for participating regions and creative communities.
The modular structure allows implementation in urban areas, cultural districts, tourism infrastructure, community hubs, semi-public spaces, and other suitable environments. Formats can be adapted according to local regulations, spatial conditions, and funding frameworks, ensuring practical feasibility and scalability.
The concept addresses key priorities relevant to cultural and regional development, including:
– strengthening cultural identity and sense of place
– supporting contemporary artists and local creative ecosystems
– activating public and tourism spaces
– fostering cross-sector cooperation between culture, tourism, and innovation
– contributing to sustainable cultural tourism models
The project is designed for replication and international expansion, enabling pilot implementations that can evolve into interconnected thematic route networks across different regions.
The studio seeks collaboration with public institutions, municipalities, regional development agencies, cultural foundations, private family foundations, philanthropic organizations, tourism operators, and strategic co-development partners. Cooperation may include joint funding applications (public or private), cultural co-production, pilot implementation partnerships, or co-financing frameworks.
Potential partners may contribute funding capacity, access to public or cultural spaces, regional implementation support, or participation in international funding programs. The studio offers artistic direction, concept development, visual storytelling expertise, and cross-sector project design capacity within the cultural and creative industries.
The objective is to establish long-term partnerships that generate sustainable cultural impact, strengthen local creative ecosystems, and develop internationally scalable cultural route models supported by integrated smart tourism infrastructure.
The concept is designed to activate public and tourism spaces through curated artistic installations connected by structured narrative routes. Each implementation is rooted in local cultural identity, highlighting regional history, myths, contemporary artistic voices, and community narratives. The model increases the visibility of local artists while offering visitors meaningful and layered cultural experiences.
The route structure integrates physical artistic elements with a dedicated smart tourism platform enabling immersive digital storytelling, interactive route mapping, and international visibility. Each implementation is embedded within an existing scalable digital travel infrastructure that supports global discoverability, audience engagement, and coordinated communication strategies.
This integrated approach ensures that the cultural route extends beyond its physical location and becomes part of a broader international storytelling network. The model strengthens marketing reach and creates long-term visibility for participating regions and creative communities.
The modular structure allows implementation in urban areas, cultural districts, tourism infrastructure, community hubs, semi-public spaces, and other suitable environments. Formats can be adapted according to local regulations, spatial conditions, and funding frameworks, ensuring practical feasibility and scalability.
The concept addresses key priorities relevant to cultural and regional development, including:
– strengthening cultural identity and sense of place
– supporting contemporary artists and local creative ecosystems
– activating public and tourism spaces
– fostering cross-sector cooperation between culture, tourism, and innovation
– contributing to sustainable cultural tourism models
The project is designed for replication and international expansion, enabling pilot implementations that can evolve into interconnected thematic route networks across different regions.
The studio seeks collaboration with public institutions, municipalities, regional development agencies, cultural foundations, private family foundations, philanthropic organizations, tourism operators, and strategic co-development partners. Cooperation may include joint funding applications (public or private), cultural co-production, pilot implementation partnerships, or co-financing frameworks.
Potential partners may contribute funding capacity, access to public or cultural spaces, regional implementation support, or participation in international funding programs. The studio offers artistic direction, concept development, visual storytelling expertise, and cross-sector project design capacity within the cultural and creative industries.
The objective is to establish long-term partnerships that generate sustainable cultural impact, strengthen local creative ecosystems, and develop internationally scalable cultural route models supported by integrated smart tourism infrastructure.
Advantages & Innovation
The proposed cultural route model differentiates itself from traditional public art projects and static thematic routes through its integrated and scalable structure.
Unlike conventional art installations that remain locally visible only, the concept combines physical artistic elements with embedded smart tourism infrastructure, ensuring international digital visibility, structured storytelling, and long-term audience engagement. This significantly increases the cultural and economic impact of each implementation.
The model is modular and adaptable, allowing implementation in diverse spatial and regulatory environments without requiring large-scale permanent infrastructure. This flexibility reduces investment risk and makes the concept suitable for phased or pilot-based funding approaches.
A key innovation lies in the structured integration of contemporary local artists into curated route systems. Rather than presenting isolated artworks, the concept connects them into narrative-driven cultural experiences that strengthen regional identity and collective storytelling.
The approach also introduces cross-sector cooperation between culture, tourism, digital innovation, and regional development stakeholders. By aligning artistic expression with smart tourism tools and international digital outreach, the concept enhances sustainability and replicability.
Compared to traditional cultural routes, this model offers:
– stronger global discoverability through digital integration
– scalable implementation formats
– enhanced community engagement
– structured international expansion potential
– measurable cultural and tourism impact
The studio offers artistic leadership, concept development expertise, and cross-sector project coordination capacity, ensuring that each implementation maintains high cultural quality while remaining adaptable to local strategic prioriti
Unlike conventional art installations that remain locally visible only, the concept combines physical artistic elements with embedded smart tourism infrastructure, ensuring international digital visibility, structured storytelling, and long-term audience engagement. This significantly increases the cultural and economic impact of each implementation.
The model is modular and adaptable, allowing implementation in diverse spatial and regulatory environments without requiring large-scale permanent infrastructure. This flexibility reduces investment risk and makes the concept suitable for phased or pilot-based funding approaches.
A key innovation lies in the structured integration of contemporary local artists into curated route systems. Rather than presenting isolated artworks, the concept connects them into narrative-driven cultural experiences that strengthen regional identity and collective storytelling.
The approach also introduces cross-sector cooperation between culture, tourism, digital innovation, and regional development stakeholders. By aligning artistic expression with smart tourism tools and international digital outreach, the concept enhances sustainability and replicability.
Compared to traditional cultural routes, this model offers:
– stronger global discoverability through digital integration
– scalable implementation formats
– enhanced community engagement
– structured international expansion potential
– measurable cultural and tourism impact
The studio offers artistic leadership, concept development expertise, and cross-sector project coordination capacity, ensuring that each implementation maintains high cultural quality while remaining adaptable to local strategic prioriti
Partner Role
The studio seeks committed partners willing to actively contribute to the financial and operational realization of thematic cultural route pilots at regional or international level.
A key objective of the partnership is to secure sustainable funding mechanisms enabling pilot implementation and long-term scalability. Therefore, the expected role of partners may include:
– participation in joint funding applications (public grants, private foundations, philanthropic programs, or international funding schemes)
– direct financial contribution or co-financing of pilot implementations
– access to sponsorship networks or philanthropic funding channels
– investment in cultural infrastructure or destination development initiatives
Public institutions and municipalities are expected to contribute strategic alignment with regional cultural development priorities, facilitate local permissions and stakeholder coordination, and potentially allocate funding through cultural, tourism, or regional development budgets.
Private foundations and philanthropic organizations may support the project through grant funding, sponsorship frameworks, or long-term cultural investment models.
Regional development agencies may contribute co-financing structures or support integration into broader destination strategies.
Technology partners and creative hubs may contribute implementation capacity, digital infrastructure, artist engagement, and dissemination support, while participating in funding consortia where relevant.
A key objective of the partnership is to secure sustainable funding mechanisms enabling pilot implementation and long-term scalability. Therefore, the expected role of partners may include:
– participation in joint funding applications (public grants, private foundations, philanthropic programs, or international funding schemes)
– direct financial contribution or co-financing of pilot implementations
– access to sponsorship networks or philanthropic funding channels
– investment in cultural infrastructure or destination development initiatives
Public institutions and municipalities are expected to contribute strategic alignment with regional cultural development priorities, facilitate local permissions and stakeholder coordination, and potentially allocate funding through cultural, tourism, or regional development budgets.
Private foundations and philanthropic organizations may support the project through grant funding, sponsorship frameworks, or long-term cultural investment models.
Regional development agencies may contribute co-financing structures or support integration into broader destination strategies.
Technology partners and creative hubs may contribute implementation capacity, digital infrastructure, artist engagement, and dissemination support, while participating in funding consortia where relevant.
Sector Groups
Retail
Creative Industries
Targeted Countries
Canada
Denmark
Italy
Greece
Finland
Belgium
Cyprus
Iceland
France
Malta
Austria
Netherlands
United States
Norway
United Kingdom
Switzerland
Sweden
New Zealand
Spain
Poland
Classification Keywords
02007010 - Education software
02007014 - Other industry specific software
02007015 - Integrated software
01001004 - Other commercial communications
11001 - Socio-economic models, economic aspects
11002 - Education and Training
11006 - Citizens participation
11008 - Creative services
11009 - Creative products